Everyone who knows me, knows me in grey shades. That’s why it was obvious that my CI had to be minimalistic with the right amount of flair, elegance, tension and humor. I took the unique features from my name - the »ü« - with its clear-cut shape as a logo. Refined with a transparent coating, gained a classy look. With a touch of Low German I referred to my East Frisian roots.

Conception . Design . Content